www.kaptest.com has been one of the biggest projects I've worked on since joining Kaplan's creative team in 2018. We went through a major brand update created by Collins agency and the challenge was to translate our new visual language into the website.
I was the lead designer setting up graphic standards for the entire site. Specially to our product shots, which needed to be more faithful to the look ok Kaplan's platform but modern enough to make them eye-catching.
Along with 3 other designers and copywriter we manage to update www.kaptest.com, which have multiple products within multiple communities, in a little over 1 1/2months.
Here are some of the newest product shots
Before and After
"Navigator"
Along with a new website aesthetics, we launched a new experience we called "Navigator" which will help students pick the right product for them based on how much time they have to study, how much guidance they require and if they'll need a tutor or not. As you answer the Navigator questions, it will start recommending the best product for your match.
